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        1. Meet Tru Kids.

          We’re the proud parent of beloved brands.


          Established 1948

          Geoffrey the Giraffe

          Established 1965

          Established 1996

          Star Brands

          Our star brands are globally-recognized household names.

          Star Brand


          The Champions of Play

          Toys“R”Us is a star brand in the Tru Kids family. For over 70 years, Toys“R”Us has celebrated the joys of childhood with kids of all ages.

          Star Brand


          Trusted Resource for Families

          Babies“R”Us is a star brand in the Tru Kids family. For over 30 years, it has been known for its knowledge of families and keeping baby happy and healthy.

          Star Brand

          Geoffrey the Giraffe

          Our Beloved Mascot

          Geoffrey is a star in the Tru Kids family. He’s been a beloved mascot for over 50 years. Adored around the world, he invites kids of all ages to play and have fun.

          Consumer Brands

          Our consumer brands include many kids-and-parent-focused products.

          • Plush wildlife from around the world for little ones to find their new best furry friend.

          • From prehistoric animals to mythical creatures, Animal Zone toys let kids discover the planet and have untamed fun.

          • Avigo brings hours of outdoor fun to every kind of rider, from first timers to full-fledged daredevils.

          • Delight little ones with Bruin toys that keep them laughing and learning about colors, shapes, and sounds.

          • Little ones transform into princesses, ballerinas, and more so they can explore their imagination and build confidence.

          • Engage kids in discovery and learning with a full range of STEM-focused microscopes, telescopes, and lab kits.

          • Land, air, and sea vehicles that let kids sit in the driver’s seat and feel the thrill of being in control.

          • Play pretend with durable, timeless toys designed to give kids true freedom and explore infinite possibilities.

          • Engage and entertain children while building confidence in their ability to complete everyday tasks.

          • Watch ’em build independence, construct confidence, and have a blast with Just Like Home Workshop toys.


          • Fashionable dolls that help teach confidence, sharing, and self-acceptance to young girls everywhere.


          • Timeless, high-quality baby essentials that provide parents with a one-stop-shop they can rely on.

          • Wholesome, value-priced family games and entertainment for kids from three to 100.

          • Cool down on hot days with water toys, beach necessities, and bubble fun and enjoy outside all summer long.

          • Toys that help develop balance, teamwork, critical thinking, and fine motor skills while getting kids outdoors.

          • Kits and sets that let kids make friendship bracelets and find their inner fashionista.

          • Toys made for anyone who wants to save the day from villains and dangerous situations.?

          • Dolls that help develop positive self-expression, empathy, and the reward of loving and caring for others.



          Year Established




          Branded Stores


          Years Heritage

          We’re the new kids.

          But we also build upon 70 years of history.


          Our leadership team has decades of experience as brand operators.

          President & CEO

          Richard Barry

          Vice Chairman

          Yehuda Shmidman

          CFO & Treasurer

          Matt Finigan

          EVP, Global Licensing & General Counsel

          James Young

          Chief Human Resources Officer

          Kara Ekert Sabino

          SVP, “R” Consumer Brands

          Jean-Daniel Gatignol

          Deputy General Counsel & Secretary

          Jason M. Barr

          VP, Store Design & Compliance Management

          Simon Cartey

          Executive Director, Wholesale Operations

          Mary Cacciacarne

          Executive Director, Trend & Partner Management

          Rich Ryan

          Executive Director, “R” Consumer Brands

          Elizabeth Meleas

          Executive Director, Marketing & Digital

          Gary Haas

          Assistant Controller

          Diane Schwarz

          Executive Director, Tax

          Michael Burke


          Read new articles and press below. For fact sheet and interview requests, contact us.

          05 Jun 2019

          Iconic Toys“R”Us? and Babies“R”Us? Brands Return to Australia and Launch in New Zealand, Heralding an Exciting New Era in Play Experiences

          Tru Kids Inc, the US-based parent company of Toys“R”Us and Babies“R”Us, and Hobby Warehouse Pty Ltd in Australia today announced an exclusive licensing agreement which will...

          11 Feb 2019

          Toys“R”Us Emerges with New Vision, Team & Global Strategy

          PARSIPPANY, N.J., Feb. 11, 2019 /PRNewswire/ — Toys“R”Us? has officially emerged as a new company, with new leadership and a new vision to deliver the magic...